Augmented Reality Route

An unforgettable educational high tech experience in Augmented Reality in the heart of the Imperial Forum for the first time in Italy, blending Rome’s millennial sacred history to deep tech innovations such as phygital reality, digital twins and virtual try-on.

Our sustainable brand’s exhibition in the SDGs at the Museum of the Imperial Forum was accompanied by a deep technology component: HoloLens glasses that gave guests the opportunity to acquire key information about the catastrophic aspect of compulsive buying of fast fashion.