The Phygital Sustainability EXPO® is the first event in the world to introduce a museum tour divided according to the SDG of textile/fashion reference.
The Phygital - physical and digital - path unfolds In the exhibition area of the Via Biberatica and on the terraces of the Mercati di Traiano in the Imperial Forum, through 70 sartorial mannequins to ‘feel’ and QR CODES to scan in order to discover the technological innovations of each outfit.
THE FIRST FASHION MUSEUM ITINERARY IN THE SDGs
The SDGs Museum Route
SDGs MUSEUM EXHIBITION will take place on the millennial Via Biberatica, in a sensorial and digital path, phygital in fact, open to the public at no additional cost, among eco-sustainable and/or technological clothes worn by eco sartorial mannequins and QR codes to be scanned, to discover the technological innovations of each outfit.
The museum exhibition will have an important component of deep technology thanks to our partner Hevolus Innovation, which, through HoloLens glasses, will give us an educational experience on the effects of compulsive shopping, by simulating a landfill site growing in parallel to the Imperial Forums.