Are you trying to start producing your first fashion collection using sustainable and low-impact materials?
We assist your brand in the production of your sustainable collection from start to finish, providing an experienced Production Manager from Sustainable Fashion Innovation Society’s team with 20+ years of experience, who will select and source the right sustainable materials for your collection and organize and complete the entire production for you, meticulously following the entire production process.
THE SCENARIO OF SUSTAINABILITY TRANSITION
At the light of the European legislation on circularity in force since 2022 thousands of micro SMEs, SMEs and large Italian companies are going through one big problem: not knowing how to innovate their business processes and which suppliers to source from in order to make business processes and materials more sustainable, more circular and with less CO2 emissions (the carbon footprint).
SOLUTIONS FOR FASHION AND DESIGN BRANDS
Sustainable Fashion Innovation Society is the leader in Italy for the ecological transition of fashion and design brands, thanks to our thirty years of experience in the sustainability of fashion and luxury and thanks to our mapping made up of thousands of sustainable suppliers throughout the national territory, divided into every conceivable sustainable product category.
SUSTAINABLE TRANSITION: AVAILABLE STRATEGIC ELEMENTS
All of the following elements are centered around the company’s sustainability and sustainability transition:
- Change management. Best practices (innovative tactics) to make the brand more sustainable
- Techniques on how production emissions (reducing Carbon Footprint emissions-CO2)
- Suggestions on how to produce using raw materials (fibers, materials) that are more sustainable and that have less environmental impact
- Definition of the Unique Selling Proposition (USP)
- Mission & Vision analysis
- Outline and strategic objectives analysis
- Competitors and context analysis
- Market segmentation
- Strategic Targeting analysis (with buyer personas and targeting strategy)
- Creation of positioning strategy (with perceptions map)
- Primary market research
- Main market strategy definition (with two-year plan and strategic analysis)
- Secondary market strategy
- Marketing Mix (product, pricing, promotion, distribution)
- Integrated communication strategies
- Web Marketing strategies (analysis, strategy, Key Performance Indicators, programming)
- Creation of the customer journey and user experience (UX)
- Recommended branding strategy
- Neuro-Marketing (persuasive tactics)
- Definition and analysis of key performance indicators
- Planning of annual activities
- Budgeting for necessary activities
