PHYGITAL SUSTAINABILITY EXPO®
“Fashion is a story that starts from
Agriculture
and ends in Communication”
Thursday, October 13th, 2022
from 3:00 pm to 4:30 pm (CEST, UTC +2)
REGISTER TO JOIN EVENT ON 
Among the the fashionable panel of speakers, we will host the President of the Sicilian consortium, who is restoring the Italian cotton crops, for the first time organic and Made in Italy! You will have a close up session regarding the importance of biodiversity, witnessed from top notch producers of sustainable fashion firms, as well as ecological textile companies and global energy providers. Last but not least, the effect of textile pollution on health will be explored.
Join us and our partners in this sensational walk to conciousness..
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“Made in Italy” craftsmanship, unrivalled and globally recognized, is currently confronted with an unprecedented complex landscape in rapid transformation. Historically, the primary disruptive factors in these highly creative, heritage rich environments, used to be generational change & globalization. These industry disruptors have been superseded by innovative technologies, consumer competency and new geopolitical geometries.
Made in Italy manufacturers and brands which do not self-disrupt, will be disrupted, in the near-term, by one or all three major paradigm shifts:
I. Technological factors such as artificial intelligence, biotech, block chain, brand digitalization, CRISPR, luxury up-cycling are only some of the unavoidable factors in the immediate future.
II. Keeping up with an unprecedented consumer competency, which expects brands authentic commitment towards ethical socio-environmental values, not only as a narrative but integral to the brand dna, is mandatory to retain digital-first customers on the current frontline on the digital land grab.
III. Shifting geo political policies have given way to higher tariffs, south-south trade, onshoring, automated micro factories, and overall trade disruption
Names and affiliations of speakers:
• Manlio Carta – Founder of Santiva Organic Cotton
• Sen. Lavinia Mennuni – Senator, Senate of the Italian Republic
• Prof. Riccardo Giovannini – Head of Sustainability Italy, EY
• Simone Colombo – Chief Sustainability Officer, OVS
• Prof. Antonio Giordano – President Sbarro Health Research Organization, Philadelphia
• Nicola Tagliafierro – Head of Global Sustainability, Enel X
• Alberto Ziveri – Founder & CEO, Opera Campi
• Andrea Salvia – Founder & CEO, Gorilla Socks
REGISTER & JOIN EVENT
Phygital Sustainability Expo
Thursday, October 13th, 2022
from 3:00 pm to 4:30 pm (CEST, UTC +2)
REGISTER TO JOIN EVENT ON 
