Factors such as artificial intelligence, biotechnology, blockchain, industrial digitization, CRISPR, luxury up-cycling. These are just some of the inevitable factors in the immediate future.
Consumers today expect an authentic commitment from brands to ethical and environmental values, not only as a brand narrative, but also as an integral part of the brand’s DNA. And this is why the ethical-environmental factor is mandatory to keep “digital-first” customers on the frontier of digital land-grab.
Changes in geopolitics have given way to higher tariffs, on-shoring, automated micro factories and the general revisitation of trade.
GOAL 1: PRODUCT = REDUCTION OF WASTE
Companies developing new materials and packaging models able to reduce waste.
Reuse and resale
Companies enabling the reuse of consumer goods and packaging through new business models and digital solutions.
Companies aiming to reduce waste and emissions through new approaches to recycling and inventory management.
GOAL 2: PROCESS = REDUCTION OF EMISSIONS
Companies developing solutions able to minimize energy and water consumption.
Companies that use sustainable ingredients and manufacturing processes for food and beauty products.
GOAL 3: HUMAN FACTOR = INCREASE IN AWARENESS
Transparency and traceability
Companies developing supply chain visibility solutions that enable retailers and brands to communicate more effectively internally and with consumers.