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The first National Observatory on Sustainable Made in Italy Innovation was created by Sustainable Fashion Innovation Society in collaboration with Impresapiens, the official research center of Sapienza University of Rome.
The Observatory was created to map the state of the art of the sustainable transition in Italy, from the most important Italian and international companies in various sectors. At the moment, the Observatory has 35 member companies and institutions, including dozens of tech start-ups, SMEs, large companies and national and international institutions. The Observatory is multi-sectoral, with a prevalence of members coming from the fashion, tourism, energy, luxury, design and lifestyle sectors. The total turnover of the companies adhering to the Observatory is more than 6 billion euros with more than 9,000 total employees.
The members of the Observatory belong to 10 different sectors
International cooperation
communication
CSR & inclusion
fashion
energy
textile
food & beverage
tourism
technology
mechanics
The members of the Observatory belong to 10 different sectors
International cooperation
communication
CSR & inclusion
textile
fashion
food & beverage
tourism
technology
energy
mechanics
82% of the members of the Observatory are Italian
Members come from 8 different countries
The prefaces of the 2024 edition of the Observatory were written by the Minister of Enterprise and Made in Italy, the Minister of Tourism, the Director of the European Parliament in Italy and the Councilor for Tourism and the Environment of Lazio Region.
Institutions
Companies
Institutions
Companies
Vestire il Futuro. Le interazioni vitali come fonte d’innovazione: Il caso della Sustainable fashion Innovation society.
The Observatory annually publishes a scientific research written by Sapienza University and presented at Phygital Sustainability Expo®.
The 2024 edition of the Observatory is entitled “Vestire il Futuro. Le interazioni vitali come fonte d’innovazione: Il caso della Sustainable fashion Innovation society.”, published by Giappichelli editor. This scientific research is also the textbook of the Master in Management - Department of Management, Faculty of Economics - Sapienza University.
The National Observatory on Sustainable Made in Italy Innovation stands as a strategic initiative aimed at strengthening the global positioning of Italian craftsmanship. By adopting an integrated approach that combines technology, sustainability, and networking, the Observatory aspires to become a virtuous model of promotion and innovation for the Italian production system.
Expected Results
Valorization of Made in Italy:
Increase in the global visibility of Italian products. Enhanced competitiveness of SMEs. Global expansion of the iconic perception of the storytelling.
Digital & Economic development:
DPP traceability at ease through NFT and web X3 solutions. Growth in exports and tourism related to Made in Italy.
Sustainable innovation:
Promotion of innovative and sustainable practices among Italian businesses. Collaboration opportunities in developing innovative Nature Based Solutions (NBS) methodologies.
Cultural awareness:
Strengthening of Italian identity and awareness of its excellence through innovative groundbreaking technologies fostering ingenuity and new patents.
Goals of the Observatory
Monitor the Performance of Made in Italy
Track the trends and developments of Made in Italy at both national and international levels across key sectors.
Promote the Value and Quality of Italian Products
Leverage innovative marketing and communication strategies to enhance the prestige and appeal of Italian products
Support Italian Enterprises
Assist Italian businesses, particularly SMEs, in navigating new challenges such as digitalization, sustainability, and global market expansion.
Educate the Customer
Raise awareness about the history, quality, and significance of Made in Italy, fostering a stronger cultural identity.
The Observatory cooperates with various customers segments
Italian Companies: SMEs and large enterprises in key Made in Italy sectors, such as fashion, food and wine, craftsmanship, design, and technology.
Public Institutions: Ministries, regional, and local authorities aiming to enhance Italy’s cultural and economic heritage.
Global Consumers: Enthusiasts of Made in Italy seeking authenticity and quality in Italian products.
Investors and Financiers: Investment funds, banks, and trade associations interested in supporting the development of Made in Italy.
Academia and Education: Universities, design schools, technical institutes, and vocational training centers.
Key Activities
Data Collection and Analysis:
Continuous monitoring of global trends related to Made in Italy.
Promotion Made in Italy:
Development and dissemination of marketing campaigns and storytelling initiatives.
Event Organization:
Phygital Sustainability Expo®: the event for the international promotion of sustainable made in Italy.
Training and Support:
Providing tools and skills for digitalization and innovation.
Value Proposition
For companies:
- Access to up-to-date market data and analysis to enhance competitiveness.
- Digital tools and support for online promotion and sales.
- Authenticity certification to strengthen consumer trust.
For public institutions:
- Monitoring Made in Italy with detailed reports to shape development policies.
- Creation of a platform that combines tradition and innovation.
For global consumers:
- A portal ensuring the authenticity and quality of Made in Italy products.
- Immersive storytelling experiences about Italian products (videos, augmented reality, etc.).
For academic partners:
- Access to data and research to develop innovative skills.
- Collaborations with businesses for educational and research projects.
The future of the Observatory
- Development of a Web Portal and Mobile App Dedicated to Made in Italy with 6 main features:
- Interactive dashboards to monitor data on exports, production, and trends.
- Database of companies and products certified as Made in Italy.
- Space for corporate storytelling (narratives of Italian businesses, local traditions, etc.).
- Access to guides and tools for the digitalization of SMEs.
- Use of AI tools to analyze international markets and predict future trends.
- Implementation of traceability and transparency systems (blockchain) to ensure the authenticity of Made in Italy products.
Sustainable Fashion Innovation Society is the largest European community of 2.300+ subscribed sustainable companies.
BRAND'S COMMUNITY
Join Europe's largest sustainable community, encompassing over 2,000 companies, to collaborate and innovate with environmental consciousness.
MATERIALS LAB
Experiment with sustainable innovations in our laboratory, partnered with Sapienza University of Rome, utilizing 3D printers and an extensive database of eco-friendly materials.
SCIENTIFIC COMMITTEE
Rely on the guidance of sustainability experts to steer your firm towards ecological and responsible practices.
ROADMAP
We offer exclusive monthly benefits and services, free of charge or at cost price, to our associated firms, leveraging our prestigious network of partners.
PRESS REVIEW
Stay informed on the latest news and trends in sustainability thanks to our curated selection of articles and publications.