7th EDITION – 4 & 5 JUNE 2026 ROME
Museum of the Imperial Forum
PHYGITAL SUSTAINABILITY EXPO®
The European Institutional Summit on Sustainability Culture
PRESS CONFERENCE AT THE MINISTRY OF ENTERPRISES AND MADE IN ITALY
Launch of the 7th Edition of the Phygital Sustainability Expo® — Rome, May 11, 2026
The 7th edition of the Phygital Sustainability Expo® was officially presented on May 11, 2026 in the Sala degli Arazzi of the Ministry of Enterprises and Made in Italy, in the presence of Minister Sen. Adolfo Urso. The Expo, taking place on June 4–5 at the Markets of Trajan – Museum of the Imperial Fora on the occasion of World Environment Day, is Italy’s flagship event dedicated to the culture of sustainability, the global energy transition, and ESG policies. It is organised under the High Patronage of the Presidency of the Council of Ministers and co-organised with the European Parliament, the European Commission, and Sapienza University of Rome.
The press conference featured speeches by Prof. Valeria Mangani, President of the Sustainable Fashion Innovation Society; Prof. Alberto Pastore, Pro-Rector of Sapienza University of Rome; Marilena Petraglia, Head of Sustainability at Ferrovie dello Stato Italiane Group; and Viviana Vitto, Head of Sustainability at ENEL.
Minister Urso highlighted how sustainability has become a decisive factor in strengthening Made in Italy, noting that in 2025 Italian exports grew by 7.2% to the United States and 3.3% globally despite trade tensions and conflicts. The 2026 edition positions itself as a leading European hub where public policies, scientific research, technologies, and innovative economic models converge towards a more equitable and regenerative future.
Minister Urso on the Phygital Sustainability Expo®
Press Coverage
ANSA
Italian sustainability takes center stage once again in the “Made in Italy” movement
ORE12
Fashion: The Phygital Sustainability Expo Returns on June 4 and 5 in Rome
Askanews
Made in Italy, Urso: Sustainability Is the New Decisive Paradigm
Il Sole 24 Ore
The European General Assembly on the Culture of Sustainability in Rome
Il MESSAGGERO
The European General Assembly on the Culture of Sustainability in Rome
Il TEMPO
The European General Assembly on the Culture of Sustainability in Rome
HELP CONSUMATORI
ConsumersMade in Italy: 7th edition of the expo dedicated to sustainable businesses
Il Giornale d'Italia
Mangani (SFIS): The ecological transition must be fair but also sustainable
Il Giornale d'Italia
Phygital Sustainability Expo: The 7th edition will take place on June 4 and 5
Il Mattino
The European General Assembly on the Culture of Sustainability in Rome
CULTURE-RESEARCH-EDUCATION-NETWORKING
PHYGITAL SUSTAINABILITY EXPO® IS THE FLAGSHIP EVENT IN ITALY ON THE CULTURE OF SUSTAINABILITY.
Private stakeholders (CEOs and Presidents of multinational corporations) meet with the world's most influential institutional leaders (Ministers, European Parliamentarians, European Commissioners) and opinion leaders in order to foster vital interactions and high-level B2B networking, and ignite the process leading to new bills for the sustainability industry. during the Phygital Sustainability Expo® project, 10 formats take place simultaneously: international conference, observatory, masterclass, academic conference, pathway into the sdgs, networking dinner, augmented reality pathway, Narrated Fashion Show®, and educational workshops.
Pioneers in Made In Italy Transition
Top Level B2B Networking
WORLD’S FIRST MUSEUM EXPO INTO THE SDGs
An "edutainment” framework of 10 elements on the culture of sustainability
The format of the Phygital Sustainability Expo® has been recognized by Harper's Bazaar as the first internationally significant event in its sector «where technology meets science and innovation». The project's framework is composed of 10 patented elements and lasts 10 months each year
CONFERENCES WITH INTERNATIONAL SPEAKERS
NATIONAL OBSERVATORY ON SUSTAINABLE MADE IN ITALY
MASTERCLASSES
NARRATED FASHION SHOW®
MUSEUM PATHWAY IN THE SDGs
ACADEMIC CONFERENCE
B2B AND B2G NETWORKING DINNER
EDUCATIONAL WORKSHOPS
INTERSECTORAL ROUNDTABLES FOR PARTNER’S EMPLOYEES
VIRTUAL EXPERIENCE IN AUGMENTED REALITY
A disruptive format that creates inclusive “Edutainment” paths in sustainable development, circular economy, technological and digital innovation (AI, AR, VR, Metaverse, NFT)
Listen now to the commercial from our partner Radio Globo.
70 MILLION PEOPLE REACHED CERTIFIED – OUTDOOR ADVERTISING IN NEW YORK TIMES SQUARE, ROME & MILAN
THE EUROPEAN INSTITUTIONAL SUMMIT ON SUSTAINABILITY CULTURE
BENEFITS FOR COMPANIES AND VISITORS
Participating to Phygital Sustainability Expo® offers a series of advantages for both companies and visitors:
Visibility and Exposure: Companies have the opportunity to showcase their sustainable practices, products and innovations to national and international audiences, increasing the visibility of their brand.
Educational Experience: The expo’s events, displays and interactive activities provide an opportunity to learn and raise awareness about sustainability, educating visitors about current problems and solutions.
Networking and Collaborations: Phygital Sustainability Expo® offers an ideal environment to establish new contacts and collaborations with other companies, institutions and professionals in the sector, opening the door to strategic partnerships and business opportunities.
Exploring Innovations: Visitors have the opportunity to explore the latest innovations, technologies and materials, discovering new products and creative solutions.
Market Access: Participating to Phygital Sustainability Expo® allows companies to connect with potential customers, buyers, distributors and investors interested in sustainable products and practices.
Interactive Engagement: Through activities such as the Narrated Fashion Show® and the augmented reality experience, visitors can experience interactive and immersive engagement, making the Phygital Sustainability Expo® experience memorable and engaging.
Learning and Inspiration: The expo can inspire visitors to adopt sustainable practices in their lifestyle and consumption, encouraging them to make conscious choices and support brands and products that promote sustainability.
Networking and Connections: Phygital Sustainability Expo® offers an opportunity for visitors to meet and connect with industry professionals, experts, companies and other people passionate about sustainability, creating new connections and collaboration opportunities.
Recognition and Credibility: Participating in an event of this type demonstrates a company’s commitment to sustainability, helping to build a positive reputation and establishing its credibility in the industry.
Inspiration for action: The expo can inspire visitors to adopt sustainable practices in their lifestyle and consumption, encouraging them to make conscious choices and support brands and products that promote sustainability.
THE FIRST EVENT IN ITALY TO INFLUENCE SUSTAINABILITY CULTURE FOR NEXT GENERATIONS
Europe's Sustainable Shift: Phygital Sustainability Expo® Leads the Charge
Phygital Sustainability Expo® represents a platform of primary importance dedicated to promoting the sustainable transition of the european industry through technological innovation. Bringing together companies, institutions and consumers, Phygital Sustainability Expo® offers a broad overview of the best practices and cutting-edge sustainable technologies at a global level.
Expanding Horizons: Phygital Sustainability Expo® 's European Partnerships Redefine Sustainability
Thanks to important partnerships, Phygital Sustainability Expo® acquires an even broader scope, becoming a point of reference not only for the promotion of sustainable Made in Italy, but for sustainability on a European and global scale. By promoting transparency, traceability and circularity, the event encourages positive change in the way goods are designed, produced and consumed
Unveiling Sustainable Excellence: Phygital Sustainability Expo® Showcases european game changing innovation
The event highlights companies' commitment to reducing environmental impact, promoting both consumer health and ethical and responsible production practices through conferences, previews of the latest innovations, exhibitions and interactive activities. We raise awareness and involve institutions and economic operators on the need for a transition towards a more sustainable economy.
Main Institutional Partners
with the special patronage of
Main partners
with the support of
Institutional sponsorships
Media Partners
Sponsorships
Hospitality Partners
Featuring
Our 15 pillars on the culture of sustainability at 360 degrees
We drive real change in the industry by promoting transparency, ethical practices, and innovation
Education
International Cooperation
Made in Italy
Justice
Blue Economy
Energy
Sustainable Finance
Technology
Social Policies & Work
CSR & Inclusion
Culture of Sustainability
Sport and Well Being
Biodiversity
Sustainable Tourism
Sustainable Transport
Phygital Sustainability Expo® is also an academic conference on the culture of sustainability. 15 professors from our main academic partner Sapienza University of Rome, produce free masterclasses from our international stage in streaming on Italian national television on 20 different topics.