• Strategic Communication

THE SCENARIO OF SUSTAINABILITY TRANSITION

Sustainability and Brand Strategy

We provide innovative tactics for making brands more sustainable through change management, reducing production emissions (carbon footprint), promoting the use of sustainable raw materials, and aligned with a brand’s mission and vision.

Market and Competitor Analysis

Our services include comprehensive analysis of competitors and market context, market segmentation, strategic targeting with buyer personas, and the creation of positioning strategies using perception maps, supported by market research

Strategic Planning and Execution

We define main market strategies with a two-year plan, outline strategic objectives, develop marketing mixes, integrated communication plans, and web marketing strategies with clear KPIs, and create customer journeys.

Operational Planning and Measurement

Our approach includes neuro-marketing tactics, annual activity planning, budgeting for strategic initiatives, KPI analysis, and the execution of detailed branding strategies to ensure effective implementation and measurable results.

Solutions for our partners

  • Change management
  • Techniques to reduce production emissions (Carbon Footprint - CO2)
  • Suggestions for using raw materials (fibers, materials) with lower environmental impact
  • Definition of the Unique Selling Proposition (USP)
  • Mission and Vision analysis
  • Outline and analysis of strategic objectives
  • Competitors and context analysis
  • Market segmentation
  • Strategic targeting analysis (including buyer personas and targeting strategy)
  • Creation of a positioning strategy (including perception maps)
  • Creation of a positioning strategy (including perception maps)
  • Definition of main market strategy (two-year plan and strategic analysis)
  • Primary market research
  • Best practices (innovative tactics) to make the brand more sustainable
  • Secondary market strategy
  • Marketing Mix (product, pricing, promotion, distribution)
  • Integrated communication strategies
  • Web marketing strategies (analysis, strategy, KPIs, programming)
  • Creation of the customer journey and user experience (UX)
  • Recommended branding strategy
  • Neuro-marketing (persuasive tactics)
  • Definition and analysis of key performance indicators (KPIs)
  • Planning annual activities
  • Budgeting for necessary activities