In line with the current dynamics of ethical awareness and corporate civil responsibility in terms of sustainable fashion Rome, the SUSTAINABLE INNOVATION FASHION WEEK was the first event hosted in the capital in accordance with the SDGs – Sustainable Development Goals of the United Nations Agenda. In order to participate to the event, the selected brands must posses very strong sustainability, ethics or innovation elements within their company.
Phygital Sustainability EXPO, promoted by Valeria Mangani, President of Sustainable Fashion Innovation Society, contains a series of international workshops, narrated fashion shows and showrooms; effectively opening the doors to an epochal awareness and paradigm shift.

The declared objective of Sustainable Fashion Innovation Society in to support all start-ups that are genuinely born green as well as those already established brands that intend to rethink themselves by adopting more responsible production formulas that comply with the SDGs, the Sustainable Development Goals of the United Nations Agenda. The fashion industry has to deal with its responsibilities.
IF YOU DRESS PLASTIC, YOU WILL EAT PLASTIC.
In 2019, a group of Italian researchers have found traces of plastic in human placenta and microfibers in liver tumors. What are we waiting for to implement the Green Revolution? Only MADE IN ITALY can perform it masterfully, preserving the design style that distinguishes us globally.
“We aim to make our ethical designers’ priceless heritage of creativity known and appreciated, with events like this emphasizing the winning mix of eco-tech. It is urgent that the Italian fashion system develops sustainable competitiveness models by bridging the technological gap, designers and fashion brands to build a new future of fashion”.
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