Society/Phygital Sustainability Expo

Phygital Sustainability Expo®

The European institutional summit on the culture of sustainability, the global energy transition and ESG policy. Two days where CEOs, ministers, European parliamentarians and opinion leaders meet in the heart of Rome.

7th edition4 and 5 June 2026·Trajan's Markets, Rome

Download the programme

Culture · Research · Education · Networking

Phygital Sustainability Expo® is Italy's flagship event on the culture of sustainability.

Private stakeholders (CEOs and presidents of multinational corporations) meet the world's most influential institutional leaders (ministers, European parliamentarians and commissioners) and opinion leaders, to foster vital interactions, high-level B2B networking and ignite the process leading to new bills for the sustainability industry. During the Expo, ten formats take place simultaneously.

Pioneers in the Made in Italy transition

Top-level B2B networking

World's first Museum Expo into the SDGs

The 2026 edition programme

Two days, ten simultaneous formats, fifteen pillars. Download the full programme and the official press release.

2026 programmePDF

Press releasePDF

One event, ten formats at once

The Expo unfolds across ten simultaneous formats, from the international conference to the Narrated Fashion Show®, speaking about sustainability to different audiences and in different languages.

A framework of 10 patented elements, recognised by Harper's Bazaar as the first internationally significant event in its sector «where technology meets science and innovation». It lasts 10 months each year.

International conference

High-level panels with institutions, business and academia.

Observatory

The data on sustainable Made in Italy, presented to the public.

Masterclass

Training sessions with leaders from industry and research.

Academic conference

The scientific contribution of the partner universities.

SDG pathway

An exhibition route along the Sustainable Development Goals.

Networking dinner

Institutional and business relations around the same table.

Augmented reality experience

Immersive content that blends physical and digital.

Narrated Fashion Show®

A narrated runway that gives voice to the stories behind the garments.

Educational workshops

Learning activities for schools and new generations.

Intersectoral roundtables

Open dialogue across different sectors on shared themes.

70Mpeople reached

A certified communication campaign brought the Expo before a global audience, with billboards in the landmark spots of three cities.

Times Square New York, Rome, Milan

Ad on the Nasdaq Tower, Times Square, New York

From the Times Square screen

The Expo's ad on the Nasdaq Tower in New York, plus Rome and Milan: certified outdoor advertising for a reach of 70 million people.

The commercial by media partner Radio Globo

Benefits for companies and visitors

Taking part in Phygital Sustainability Expo® offers a series of advantages, for both companies and visitors.

Visibility

Companies showcase their sustainable practices, products and innovations to national and international audiences.

Educational experience

Events, displays and interactive activities to learn and raise awareness about sustainability.

Networking and collaborations

An ideal environment for new contacts with companies, institutions and professionals in the sector.

Innovations

In touch with the latest technologies, materials and creative solutions in the field.

Market access

Connect with customers, buyers, distributors and investors interested in sustainable products.

Immersive engagement

The Narrated Fashion Show® and the augmented reality experience make the visit memorable.

Reputation and credibility

Taking part demonstrates a company's concrete commitment to sustainability.

Inspiration for action

It encourages more conscious, sustainable choices and consumption.

The fifteen pillars of the culture of sustainability

EducationInternational cooperationMade in ItalyJusticeBlue economyEnergySustainable financeTechnology

Social policy and workCSR and inclusionCulture of sustainabilitySport and wellbeingBiodiversitySustainable tourismSustainable transport

Presented at the Ministry of Enterprises and Made in Italy

Rome · 11 May 2026

The seventh edition was presented on 11 May 2026 in the Sala degli Arazzi of the Ministry of Enterprises and Made in Italy, in the presence of Minister Adolfo Urso. Taking place on 4-5 June at Trajan's Markets on World Environment Day, the Expo is Italy's flagship event dedicated to the culture of sustainability, the energy transition and ESG policy, under the High Patronage of the Presidency of the Council of Ministers and co-organised with the European Parliament, the European Commission and Sapienza University of Rome.

Speakers at the press conference included Valeria Mangani (President, SFIS), Alberto Pastore (Pro-Rector, Sapienza), Marilena Petraglia (Head of Sustainability, FS Group) and Viviana Vitto (Head of Sustainability, ENEL).

Minister Urso highlighted how sustainability has become a decisive factor for Made in Italy: in 2025 Italian exports grew by 7.2% to the United States and 3.3% globally.

Press coverage

ANSA
Italian sustainability takes centre stage again in the Made in Italy movement
Askanews
Made in Italy, Urso: sustainability is the new decisive paradigm
Il Sole 24 Ore
The European general assembly on the culture of sustainability in Rome
Il Messaggero
The European general assembly on the culture of sustainability in Rome
Il Tempo
The European general assembly on the culture of sustainability in Rome
Il Giornale d'Italia
Mangani (SFIS): the ecological transition must be fair but also sustainable
Il Mattino
The European general assembly on the culture of sustainability in Rome
ORE12
Fashion: the Phygital Sustainability Expo returns on 4-5 June in Rome
Help Consumatori
Made in Italy: 7th edition of the expo dedicated to sustainable businesses

The Minister on Phygital

Today sustainability is a decisive factor in strengthening Made in Italy and building a solid, competitive and lasting growth model, also thanks to technological innovation. The Phygital Sustainability Expo is concrete proof of this: a showcase of the fashion industry's ability to interpret change with competence, creativity and industrial vision. In 2025, despite tariffs, trade tensions and conflicts, Made in Italy kept growing, with exports up 7.2% to the United States and 3.3% globally. This model must now evolve towards «beautiful, good, well made and sustainable», an integrated approach that unites productive excellence, environmental protection and social value.

Adolfo Urso·Minister of Enterprises and Made in Italy

11 May 2026

The Expo across Europe

Europe's Sustainable Shift

A platform of primary importance for the sustainable transition of European industry through technological innovation, bringing companies, institutions and consumers together around global best practices.

European partnerships

Thanks to key partnerships, the Expo becomes a point of reference not only for sustainable Made in Italy, but for sustainability on a European and global scale, promoting transparency, traceability and circularity.

Sustainable excellence

The event highlights companies' commitment to reducing environmental impact and promoting ethical production, through conferences, previews, exhibitions and interactive activities.