Phygital Sustainability Expo/2024
The institutional summit on the green economy, pioneers of the Made in Italy transition
The world's first Museum-Expo dedicated to the Sustainable Development Goals returns to the Museum of the Imperial Forum, across a museum route, augmented reality and the Narrated Fashion Show®.
4 and 5 June 2024·Museum of the Imperial Forum, Rome
Four ways to move through sustainability
Museum route in the SDGs
A phygital itinerary along the Via Biberatica and the terraces of the Imperial Forum: exhibition booths with QR codes to scan and discover the innovations of each product and company.
Augmented reality route
For the first time in Italy, an educational augmented reality experience in the heart of the Imperial Forum: Rome's millennial history meets digital twins, phygital reality and virtual try-on.
Narrated Fashion Show®
A return to the roots of fashion: a narrator recounts the technological innovations, the sustainable materials and the carbon footprint of each garment on the catwalk.
Green Confidential®
On stage, institutional speakers tell how their organizations are addressing the sustainability transition and reducing CO2 emissions.
Green Confidential®, the institutional lectures
We invite international and national institutions, governments and major companies playing a key role in the sustainable transition to speak in our speakers section. On stage they explain how their organisations are addressing the transition and how they are cutting CO2 emissions.
Green Confidential for institutions and organisations
The Society invites institutions that hold significant roles in the country's journey towards sustainability to take part in dedicated lectures during the event.
Green Confidential for innovators
Phygital Sustainability Expo® is the stage where companies announce their sustainability transition to the international business community.
An international Scientific Committee and panels with speakers from around the world
The format brings on stage speakers from organisations and institutions at the forefront of global sustainability. Guests hear from them during the Green Confidential educational workshops, where scholars, researchers, innovative brands, manufacturers, creative clusters and startups explore the sustainable product and process chain together. The main academic partner of the Society is Sapienza University of Rome.
Who took the stage
Among the Green Confidential® speakers, international and national organisations, governments and major companies playing a decisive role in the worldwide shift towards sustainability.
At every edition, experts from different institutions take the stage to discuss how companies and organisations are actively addressing the transition to sustainability and contributing to the reduction of CO2 emissions in the country.
Messages from the institutions
Ministers and government representatives sent greeting messages to the 2024 edition. The original letters, exactly as they arrived.
The first museum itinerary in the SDGs
The phygital path, physical and digital at once, unfolds in the exhibition area of Via Biberatica and on the terraces of the Imperial Forum, through booths with QR codes to scan and discover the technological innovations of every product and every company.
The exhibition takes place inside the millennial Museum of the Imperial Forum, along a sensorial and digital route open to the public free of charge.
Scroll to see every booth
The landfill growing over the Forum
The deep tech component comes from our partner Hevolus Innovation: through HoloLens headsets the audience lives an educational experience on the effects of compulsive shopping, with a simulated landfill growing in parallel to the Imperial Forums.
The augmented reality route
For the first time in Italy, an educational augmented reality experience in the heart of the Imperial Forum: Rome's millennial history meets phygital reality, digital twins and virtual try-on. The brands' exhibition in the SDGs is paired with HoloLens headsets, telling the audience the darker side of compulsive buying.
Watch the AR experience
Narrated Fashion Show®
At dusk a sublime music surrounds the Museum of the Imperial Forum while an off screen narrator describes the technological and sustainable innovations of every garment walking the millennial catwalk of the Imperial Forums.
Each brand is asked to produce an evening outfit for the runway: the one that best represents the sustainable innovation of the collection.
The format has a high cultural value and an educational one at the same time: to make the public aware of the impact of fashion, the carbon footprint emitted to produce each garment is announced.
The background music is Vide Cor Meum by composer Patrick Cassidy, described by Warner Music as one of the ten most beautiful arias ever written.
The 2024 edition videos
Waiting for 2024
Day #1
4 giugno 2024
Day #2
5 giugno 2024
Narrated Fashion Show®
2024
Narrated Fashion Show®
90 secondi
Fashion Virtual Experience AR
Green Confidential® — Institutions
The media reach
Partnership with RaiNews24 and streaming on RaiNews.it and Today.it. In numbers, the reach of a single edition.
National television
Media partnership with RaiNews24, on site to cover the event and to live stream every conference on RaiNews.it. The two days are followed by the leading Italian national networks.
Live streaming
The event is streamed live thanks to our streaming partners RaiNews.it and Today.it.
Press and news agencies
The two days are covered by the most important Italian newspapers and news agencies: ANSA, Adnkronos, AGI.
Articles in 5 languages, per edition
Google Ads impressions
Facebook Ads impressions
LinkedIn Ads impressions
Website visitors over 6 months
Newsletter subscribers
Partners of the 2024 edition
Main Institutional Partners
With the special patronage of
With the support of
Knowledge Partner
Partners
Government patronages
Academic partners
Institutional partners
Media and streaming partners
Hotel partners
Technical partners
Food partners
Mobility and social partners
Special thanks
