Phygital Sustainability Expo/2025
Phygital Sustainability Expo® 2025
Two days at the Museum of the Imperial Forum, on World Environment Day: the culture of sustainability, institutions and Made in Italy in the heart of Rome.
5 and 6 June 2025·Museum of the Imperial Forum, Rome
The European States General on the culture of sustainability
On 5 and 6 June 2025 Trajan's Markets host the sixth edition, from 10am to 9pm, with free entry. Two days of conferences, institutional lectures, awards and the museum route through the Sustainable Development Goals, in front of ministers, European institutions, businesses and the public.
Designed and produced by Valeria Mangani.
How the Phygital Sustainability Expo works

The European States General on the culture of sustainability
An international stage where companies do not simply talk about sustainability: they premiere it. An event with an institutional soul and an educational heart, in an archaeological site that is itself a symbol of circularity across millennia.
An open air museum of sustainable excellence
The journey starts by crossing the gates of millennial history: a sensorial route, visual and tactile, where the public discovers pioneering projects in recycling, luxury upcycling and technological innovation across every sector.

A parallel experience in augmented and extended reality
Along the imperial road technology switches on: with Lenovo ThinkReality A3 headsets visitors experience in AR and XR the effects of our lifestyle on the planet, starting with compulsive shopping.

An ecosystem of positive contamination
Described by Harper's Bazaar back in 2021 as the first international event where technology meets science and innovation in fashion, the Expo puts institutions, Italian SMEs, multinationals, fashion-tech startups, buyers, creatives and consumers in the same conversation.
Sustainable Made in Italy Award 2025
The Minister of Enterprises and Made in Italy Adolfo Urso presents the award to the business leaders strengthening the Italian production system. The award's scientific committee brings together the Ministry of Enterprises and Made in Italy, Sapienza University of Rome, RAI and the Sustainable Fashion Innovation Society.
Renzo Rosso
Founder and President, OTB Group
Leonardo Maria Del Vecchio
President, LMDV
Marco Bizzarri
President, Elisabetta Franchi
Grazia Phygital Award, first edition
Grazia brings to the Expo a talk hosted by editor in chief Silvia Grilli with MEP Annalisa Corrado and writer Camilla Baresani, and hands out its sustainability culture awards for the first time.
Cristiana Capotondi
Actress and sustainability advocate
Nicoletta Manni
Principal dancer, Teatro alla Scala
Elena Salmistraro
Designer
Gucci
Maison awarded for its sustainability commitment
Two days, session by session
Every panel is translated live between Italian and English and streamed online. Sapienza students earn university credits for attending.
- 10.00
Opening and institutional greetings
The Phygital Sustainability Expo opens as a laboratory of ideas, where the humanism of economic arts meets the urgency of systemic change.
Moderated by Fabiana Giacomotti, Curator, Il Foglio della Moda
- Valeria Mangani, President, Sustainable Fashion Innovation Society
- Antonello Aurigemma, President, Lazio Regional Council
- Alberto Pastore, Pro-Rector, Sapienza University of Rome
- Carlo Corazza, Director, European Parliament Office in Italy
- 11.30
Sustainable Made in Italy Award 2025
The award celebrates the business leaders strengthening the Italian production system through the relaunch, acquisition and development of the country's iconic brands.
Moderated by Fabiana Giacomotti, Curator, Il Foglio della Moda
- Adolfo Urso, Minister of Enterprises and Made in Italy, presents the award
- Renzo Rosso, Founder and President, OTB Group
- Leonardo Maria Del Vecchio, President, LMDV
- Marco Bizzarri, President, Elisabetta Franchi
- 12.30
Living Labs: open innovation ecosystems
Politecnico di Milano's Too Cool To Go Wasted Living Lab, within Spoke 3 of the MUSA programme, and the pilot projects started with Stella McCartney.
Moderated by Valeria Iannilli, Full Professor, Design Department, Politecnico di Milano
- Pasquale Coppolella, COO and Chief Sustainability Officer, Stella McCartney
- Alessandra Spagnoli, Associate Professor, Design Department, Politecnico di Milano
- 13.00
Keynote speech
- Fabio Rampelli, Vice President, Italian Chamber of Deputies
- 13.30
The dark side of sustainability: between consumerism and conservatism
An unfiltered dialogue on the contradictions of greenwashing, environmental policy and market strategies.
Moderated by Eleonora Tomassi, Host and podcaster, Il Tempo
- Rudy Giuliani, Former Mayor of New York City
- Marco Rizzo, Coordinator, Democrazia Sovrana e Popolare
- 14.00
The Sapienza and Sustainable Fashion Innovation Society research study
The findings show that the digital product passport supports transparency and sustainability in fashion, improving environmental management and consumer awareness.
- Valeria Mangani, President, Sustainable Fashion Innovation Society
- Idiano D'Adamo, Full Professor of Management Engineering, Sapienza University of Rome
- 14.30
World Environment Day opens: an integrated and digitalised energy market
The Minister for the Environment and Energy Security on research, materials, recycling and reuse, delegated by the Prime Minister.
Moderated by David Parenzo, Journalist, La7
- Gilberto Pichetto Fratin, Minister for the Environment and Energy Security
- 14.45
Technology: the industrial strategy for a competitive, green and digital Europe
Moderated by David Parenzo, Journalist, La7
- Tiziana Catarci, Director, Institute of Cognitive Sciences and Technologies, CNR
- Gianmatteo Manghi, CEO, Cisco Italy
- Antonio Squeo, CEO, Hevolus Innovation
- 15.40
Green Confidential: interview with Giuseppe Conte
Moderated by David Parenzo, Journalist, La7
- Giuseppe Conte, President, Five Star Movement
- 16.30
Green Confidential: interview with Daniela Garnero Santanchè
Moderated by Italo Bocchino, Editorial Director, Secolo d'Italia
- Daniela Garnero Santanchè, Minister of Tourism
- 16.45
Green Confidential: interview with Nicola Procaccini
Moderated by Italo Bocchino, Editorial Director, Secolo d'Italia
- Nicola Procaccini, Member of the European Parliament, Committee on Industry, Research and Energy
- 17.00
MIMIT panel: strengthening Made in Italy, excellence and strategic supply chains
Cultural, creative and tourism businesses join the traditional strategic sectors. The panel also launches the Case del Made in Italy network.
Moderated by Alberto Pastore, Pro-Rector and Head of the Management Department, Sapienza University of Rome
- Luca Sburlati, President, Confindustria Moda
- Paolo Quercia, Head of Research and Analysis, Ministry of Enterprises and Made in Italy
- Amerigo Splendori, Director General for Territorial Services, Ministry of Enterprises and Made in Italy
- Elvira Raviele, Head of the Minister's Office, Ministry of Enterprises and Made in Italy
- 18.30
Land and water: inside textile recycling processes
Textile recycling is among the sectors most exposed to new environmental rules on water and chemicals: how production processes are changing.
Moderated by Sergio Barile, Full Professor of Business Management, Sapienza University of Rome
- Mario Furore, Member of the European Parliament, Committee on Culture and Education
- Vincenzo Gente, Policy Officer, European Commission, Circular Economy and Clean Industrial Policy
- Antonio Franceschini, National Head, CNA Federmoda
- Michele Priori, General Manager, COBAT Tessile
- Elisabetta Scaglia, Head of Sustainability, UNIC Italian Tanneries
- Sandrah Tubobereni, Founder, Tubo Woman, Nigeria
- 19.45
Green jobs: opportunities, skills and challenges for a resilient economy
Moderated by Marco Gisotti, Journalist, co-host of Gigawatt on La7
- Matteo Masini, Head of Consumer Goods, Italian Trade Agency
- Carlo Palmieri, President of the Fashion Group at Assolombarda, Vice President, Pianoforte Holding
- Stefano Armenia, President, SYDIC, member of the Club of Rome
- 10.00
Social justice and national television against gender violence
Moderated by Claudio Togna, Notary and journalist, board member of the Colosseum Archaeological Park
- Susanna Ceccardi, Member of the European Parliament, Committee on Civil Liberties, Justice and Home Affairs
- Giusy Princi, Member of the European Parliament, Chair of the delegation for relations with Central Asia
- Roberto Natale, Board member, RAI
- 11.00
SHEIN keynote: transforming fast fashion
SHEIN, often criticised for its environmental and social practices, faces the challenge of turning its model into a more sustainable one.
Moderated by Eleonora Tomassi, Host and podcaster, Il Tempo
- Mustan Lalani, Global Head of Sustainability, SHEIN
- 11.30
The role of finance in the sustainable transition
Public and private finance, asset management, export promotion and climate neutrality technologies compared.
Moderated by Ida Claudia Panetta, Full Professor of Financial Intermediaries Economics, Sapienza University of Rome
- Fabio Massoli, CFO, Cassa Depositi e Prestiti
- Lorenzo Liotta, Head of ESG, SIMEST
- Eugenio de Blasio, Founder and CEO, Green Arrow Capital
- Michele Milan e Claudia Lubelli, Heads of Neutralia
- 12.45
Global icons in conversation: the digital and cultural economy
Moderated by Ludovica Pagani, TV presenter
- Lucia Pecorario, Public relations and social media, European Parliament in Italy
- Nicola Paparusso, CEO, Paparusso Communication
- Mr. Thank You, Global icon and opinion leader, United Arab Emirates
- Valentina Vignali, Basketball player and creator
- 14.00
FAO panel: Italian excellence for ethical fashion
How Italian ethical fashion practice travels beyond its borders through the Italian Development Cooperation and FAO's Mountain Partnership, from Kyrgyzstan to Uganda.
Moderated by Eleonora Tomassi, Host and podcaster, Il Tempo
- Francesco Serpi, Directorate General for Development Cooperation, Italian Ministry of Foreign Affairs
- Taalai Bazarbaev, Ambassador, Permanent Representative of the Kyrgyz Republic to FAO
- Maureen Anino, Principal Environment Officer, Ministry of Water and Environment, Uganda
- Giorgio Grussu, Mountain Partnership Secretariat, FAO
- Stella Jean, Fashion designer and FAO Mountain Partnership Goodwill Ambassador
- 15.00
Transnational partnerships: the impact of the new global tariffs
Moderated by Maria Pia Ebreo, Journalist, L'Espresso
- Lorenzo Galanti, Director General, Italian Trade Agency
- Beniamino Quintieri, President, Istituto per il Credito Sportivo e Culturale
- Giuseppe Bertuccio d'Angelo, Progetto Happiness, YouTuber and human rights activist
- 16.00
UNAR panel: opinion leaders with migrant backgrounds and inclusion in the social media age
Moderated by Ludovica Pagani, TV presenter
- Mattia Peradotto, Director, UNAR, Presidency of the Council of Ministers
- Kine Ndoye, Author
- Gilbert Nana, Athlete, record holder and global influencer
- Aida Diouf, Actress and creator
- 17.00
Transport towards carbon neutrality: utopia or reality?
Moderated by Livio De Santoli, Pro-Rector for Sustainability, Sapienza University of Rome
- Ilaria Giannoccaro, Head of the Department of Mechanics, Mathematics and Management, Politecnico di Bari
- Lorenzo Orsenigo, President and General Manager, ICMQ, President of the Sustainable Infrastructure Association
- Lucio Tropea, CEO, Smart Italy
- 17.45
Demography and sustainability: interview with Eugenia Maria Roccella
Moderated by Italo Bocchino, Editorial Director, Secolo d'Italia
- Eugenia Maria Roccella, Minister for Family, Birth Rate and Equal Opportunities
- 18.00
Sustainable tourism and Made in Italy exports
Made in Italy exports reached 625 billion euro at the end of 2023, up 6.8%. Tourism, meanwhile, calls for rethinking a model that has become unsustainable.
Moderated by Italo Bocchino, Editorial Director, Secolo d'Italia
- Francesco Felici, Director General for Tourism Planning and Policy, Ministry of Tourism
- Alessandro Vannini Scatoli, President, FS Treni Turistici Italiani
- Giuseppe Roscioli, Vice President of Federalberghi and President of Federalberghi Roma
- Onorio Rebecchini, President, Convention Bureau Roma e Lazio
- 19.30
Geopolitics and media: the Gulf's voice in the new global order
Moderated by Valeria Mangani, President, Sustainable Fashion Innovation Society
- Faisal Abdulhameed al-Mudahka, Editor in Chief, Gulf Times
- 20.00
Grazia Phygital Award 2025
The first edition of the award with which Grazia celebrates those who made a concrete impact in promoting a culture of sustainability.
Moderated by Silvia Grilli, Editor in Chief, Grazia Italia
- Annalisa Corrado, Member of the European Parliament
- Camilla Baresani, Writer
- Ludovica Pagani, Presenter and DJ, special guest
On stage
Ministers, members of the European Parliament, CEOs, rectors and opinion leaders: the widest institutional line-up ever gathered by the Expo.
84+

Alessandra Spagnoli

Alessandro Cugno

Alessandro Giuli

Amedeo Teti

Amerigo Splendori

Andrea Ruggieri

Antonella Polimeni

Antonio Franceschini

Antonio Squeo

Benedetto Mineo

Beniamino Quintieri

Carlo Corazza

Carlo Nordio

Carlo Palmieri

Claudia Lubelli e Michele MIlan

Claudio Casini

David Parenzo

Edmondo Cirielli

Elena Lorenzini

Eleonora Tomassi

Elisabetta Scaglia

Elvira Raviele

Eugenio de Blasio

Eva Spina

Fabio Massoli

Fabio Rampelli

Federico Eichberg

Francesco Rocca

Gianmatteo Manghi

Gilbert Nana

Giovanni Quarzo

Giuseppe Bertuccio D'Angelo

Giuseppe Conte

Giuseppe Roscioli

Ida Claudia Panetta

Idiano D'Adamo

Ivana Jelinic

Kiné Ndoye

Livio De Santoli

Lorenzo Galanti

Lorenzo Orsenigo

Lorenzo Pireddu

Luca Di Persio

Luca Sburlati

Lucio Tropea

Ludovica Pagani

Marco Bizzarri

Marco Calabrò

Marco Gisotti

Marco Minniti

Marco Rizzo

Maria Pia Ebreo

Massimiliano Smeriglio

Matteo Zoppas

Mattia Peradotto

Maurizio Forte

Mustan Lalani

Nick Cannon

Nicola Fratoianni

Nicola Paparusso

Omoyemi Akerele

Onorio Rebecchini

Paolo Bedin

Paolo Quercia

Pasquale Coppolella

Prof. Alberto Pastore

Prof.ssa Ilaria Giannoccaro

Prof.ssa Tiziana Catarci

Regina Corradini D'Arienzo

Renzo Rosso

Roberta Angelilli

Roberto Gualtieri

Rudy Giuliani

Sen. Adolfo Urso

Sen. Daniela Santanchè

Sen. Gilberto Pichetto Fratin

Sergio Barile

Seydou Sarr

Silvia Grilli

Stefano Armenia

Tommaso Foti

Valentina Vignali

Valeria Iannilli

Valeria Mangani
The two days
The full recordings of 5 and 6 June 2025.
Phygital Sustainability Expo® 2025 — Day #1
5 giugno 2025
Phygital Sustainability Expo® 2025 — Day #2
6 giugno 2025
Edition, counting from 2020
Speakers and guests on stage
People reached, certified figure
Opening hours, free entry
From the stage, a request to the government
One precise proposal came out of the two days: an Extraordinary Commissioner for Sustainability to coordinate policies and funding, simplify access to European resources and ensure effective cross-sector action.
The picture changed quickly: today seven Italian companies out of ten have invested in sustainability, against 45% in 2022.
It is essential to pay close attention to productive realities, preserving the value of Made in Italy while ensuring care for the environment.
Valeria Mangani, President of the Sustainable Fashion Innovation Society
The 2025 programme
World Environment Day
The Expo takes place every year around 5 June, the symbolic date for the environment.
Museum of the Imperial Forum
The summit in the archaeological heart of Rome, across Via Biberatica and the terraces.
Route through the SDGs
The culture of sustainability and Made in Italy along the Sustainable Development Goals.