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Society/Observatory on Made in Italy Sustainability

Observatory on Made in Italy Sustainability

The first National Observatory on Sustainable Made in Italy Innovation was created by Sustainable Fashion Innovation Society in collaboration with ImpreSapiens, the official research center of Sapienza University of Rome.

Created by

Sustainable Fashion Innovation SocietyImpreSapiens — Centro di Ricerca e Servizi, Sapienza Università di Roma

Powered by

Enel FoundationSIMESTUNIC — Unione Nazionale Industria Conciaria

The Observatory was created to map the state of the art of the sustainable transition in Italy, from the most important Italian and international companies in various sectors. Today the Observatory has 35 member companies and institutions, including dozens of tech start-ups, SMEs, large companies and national and international institutions. The Observatory is multi-sectoral, with a prevalence of members coming from the fashion, tourism, energy, luxury, design and lifestyle sectors. The total turnover of the companies adhering to the Observatory is more than 6 billion euros, with more than 9,000 total employees.

35Member companies and institutions
€6B+Total turnover
9,000+Total employees
10Sectors represented
8Countries of origin
82%Members based in Italy

The members of the Observatory belong to 10 different sectors

Members come from 8 different countries

82% of the members of the Observatory are Italian

  • Italia
  • Regno Unito
  • Austria
  • Svizzera
  • Polonia
  • Paesi Bassi
  • Portogallo
  • Colombia

The members of the Observatory

The prefaces of the 2024 edition of the Observatory were written by the Minister of Enterprise and Made in Italy, the Minister of Tourism, the Director of the European Parliament in Italy and the Councilor for Tourism and the Environment of Lazio Region.

Institutions

Ministero delle Imprese e del Made in Italy
Ministero degli Affari Esteri e della Cooperazione Internazionale
ITA — Italian Trade Agency
FAO
RAI

Companies

RadiciGroup
Vivienne Westwood
Carpisa
Lenzing
Yamamay
Albini Group
Corneliani
CNH Industrial
Maniva
Parco dei Principi
Neutralia
Parco Denim
Arav
Safe
WISeKey
Opera Campi
Gorilla Socks
Marevivo
Verabuccia
Benedetti Life
Bottega Bernard
Made in Carcere
Felipe Fiallo
Clean Unique
Takaturna
Ecoolska
Zummy
Gimmi

A yearly scientific research

The Observatory annually publishes a scientific research written by Sapienza University and presented at Phygital Sustainability Expo®. The 2024 edition is entitled “Vestire il Futuro. Le interazioni vitali come fonte d’innovazione: il caso della Sustainable Fashion Innovation Society”, published by Giappichelli. This scientific research is also the textbook of the Master in Management of the Department of Management, Faculty of Economics, Sapienza University of Rome.

Order the Observatory’s textbook
Cover of the book “Vestire il Futuro”

The National Observatory on Sustainable Made in Italy Innovation stands as a strategic initiative aimed at strengthening the global positioning of Italian craftsmanship. By adopting an integrated approach that combines technology, sustainability, and networking, the Observatory aspires to become a virtuous model of promotion and innovation for the Italian production system.

Expected Results

Valorization of Made in Italy

Increase in the global visibility of Italian products, enhanced competitiveness of SMEs, and global expansion of the iconic perception of the storytelling.

Digital & economic development

DPP traceability made easy through NFT and web3 solutions, with growth in exports and tourism related to Made in Italy.

Sustainable innovation

Promotion of innovative and sustainable practices among Italian businesses, and collaboration opportunities in developing innovative Nature Based Solutions (NBS) methodologies.

Cultural awareness

Strengthening of Italian identity and awareness of its excellence through groundbreaking technologies fostering ingenuity and new patents.

Goals of the Observatory

Monitor the performance of Made in Italy

Track the trends and developments of Made in Italy at both national and international levels across key sectors.

Promote the value and quality of Italian products

Leverage innovative marketing and communication strategies to enhance the prestige and appeal of Italian products.

Support Italian enterprises

Assist Italian businesses, particularly SMEs, in navigating new challenges such as digitalization, sustainability, and global market expansion.

Educate the customer

Raise awareness about the history, quality, and significance of Made in Italy, fostering a stronger cultural identity.

Customer segments

Italian companies

SMEs and large enterprises in key Made in Italy sectors, such as fashion, food and wine, craftsmanship, design, and technology.

Public institutions

Ministries, regional and local authorities aiming to enhance Italy’s cultural and economic heritage.

Global consumers

Enthusiasts of Made in Italy seeking authenticity and quality in Italian products.

Investors and financiers

Investment funds, banks, and trade associations interested in supporting the development of Made in Italy.

Academia and education

Universities, design schools, technical institutes, and vocational training centers.

Key Activities

Data collection and analysis

Continuous monitoring of global trends related to Made in Italy.

Promotion of Made in Italy

Development and dissemination of marketing campaigns and storytelling initiatives.

Event organization

Phygital Sustainability Expo®: the event for the international promotion of sustainable Made in Italy.

Training and support

Providing tools and skills for digitalization and innovation.

Value Proposition

For companies

Up-to-date market data and analysis to enhance competitiveness, digital tools and support for online promotion and sales, and authenticity certification to strengthen consumer trust.

For public institutions

Monitoring of Made in Italy with detailed reports to shape development policies, and a platform that combines tradition and innovation.

For global consumers

A portal ensuring the authenticity and quality of Made in Italy products, and immersive storytelling experiences about Italian products (videos, augmented reality, and more).

For academic partners

Access to data and research to develop innovative skills, and collaborations with businesses for educational and research projects.

The future of the Observatory

Development of a web portal and mobile app dedicated to Made in Italy, with 6 main features:

Learn more

Interactive dashboards

Monitor data on exports, production, and trends.

Certified database

Companies and products certified as Made in Italy.

Corporate storytelling

A space for narratives of Italian businesses and local traditions.

Digitalization tools

Access to guides and tools for the digitalization of SMEs.

AI market analysis

Use of AI tools to analyze international markets and predict future trends.

Blockchain traceability

Traceability and transparency systems to ensure the authenticity of Made in Italy products.

What we do

Brand's Community

Join Europe's largest sustainable community, encompassing over 2,000 companies, to collaborate and innovate with environmental consciousness.

Made in Italy Observatory

The first National Observatory on Sustainable Made in Italy: data, research and a B2B database to guide companies toward a more circular, low-impact fashion.

Scientific Committee

Rely on the guidance of sustainability experts to steer your firm towards ecological and responsible practices.

Press Review

Stay informed on the latest news and trends in sustainability thanks to our curated selection of articles and publications.